Privacy for our app

Alef Mad D1 · D2 · D3 · D4 · D5 · iPhone and iPad

Privacy policy

Last updated: 30 September 2026 · iOS app, version 1.0

Your learning progress stays on your device. You do not need an account for the learning features. If you email us or share a backup, you choose what information to send.

1. Responsible person and contact

Sameh Merzaie is responsible for the Alef Mad app and handling support enquiries. For questions about the app, your information or email support, contact support@alefmad.com.

This policy covers the Alef Mad main app with learning levels D1 · D2 · D3 · D4 · D5 and its email support. Information about the documentation website is available under Sources & notes.

2. Learning and storage on your device

The app includes learning texts, images and audio recordings. It stores learning progress, completed activities, results, study times and settings locally. Depending on the volume and exercise, this may include your entries and strokes in writing activities. This information lets you resume exercises and view your progress.

The app does not automatically send these learning records to us. It has no integrated advertising or analytics SDKs, no tracking across providers and no Alef Mad user account. Its learning features do not access your contacts, location, camera or microphone. It plays existing recordings; it does not record your voice.

3. Exporting and importing progress

You can export your progress as a file and import it again later. During export, you choose the destination or recipient in the system dialog. The app does not automatically upload the file to an Alef Mad server. Export briefly creates a file in the app cache; once sharing finishes, the app attempts to remove that temporary copy.

A copy that you save in Files, a cloud service or an email application remains there. It may contain learning records and your exercise entries. The selected service's privacy terms also apply. Imported progress is processed on your device.

4. Email support: Infomaniak and Bluewin

If you write to support@alefmad.com, we receive your sender address, any name supplied, subject, message, technical email headers and attachments you choose to add. The support link opens your email application; the app does not automatically attach learning records.

The support address uses Infomaniak, Switzerland. Incoming messages are automatically forwarded to a Bluewin mailbox provided by Swisscom, Switzerland. Both providers process messages to deliver, store and protect their email services. According to the providers, the mailboxes are hosted in Switzerland. Your own email provider also participates in transmission.

We use your message to answer and resolve your enquiry. We do not use support messages for advertising or sell them.

Resolved support enquiries and copies we hold will be deleted no later than twelve months after closure. If a legal obligation or an unresolved legal dispute requires a particular message to be kept longer, it will be retained only for that purpose and deleted when the reason ends.

Further information: Infomaniak privacy information and Swisscom privacy information.

5. Websites, purchases and Apple services

Opening an external link connects you to the relevant website. Its operator receives normal connection information, such as your IP address. Those websites have their own privacy notices. Learning content in the installed app is provided locally.

Apple handles App Store purchases and billing. The app does not ask for bank or credit card information. Depending on your device settings, device backups may include app data. The App Store, device backups and other Apple services are covered by Apple's privacy information. External services you choose may also process information outside Switzerland.

6. Deleting information and managing backups

Local learning records stay on your device until you remove them using an available reset function or delete the app and its data. Merely removing its Home Screen icon or offloading the app does not completely delete its data. Manage exported files and device backups separately; restoring a backup may restore learning records.

Because local learning records are not sent to us, we cannot inspect or delete them remotely. You can email us to request deletion of a support enquiry, subject to a justified need to retain particular information for longer.

7. Purposes, legal grounds and your rights

We process support information to answer enquiries, support the use of the purchased app and, where necessary, meet legal obligations or resolve claims. Where the EU General Data Protection Regulation applies, the grounds depend on the enquiry: performance of a contract (Article 6(1)(b)), our legitimate interest in handling other enquiries and resolving claims (Article 6(1)(f)), or a legal obligation (Article 6(1)(c)). Where consent is required, you may withdraw it for the future.

Subject to applicable law, you may request access, correction or deletion and exercise other rights, such as restriction, objection or receipt and portability of information. Contact support@alefmad.com. We may ask for information necessary to verify your identity and handle your request.

You can also contact the relevant data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC). If you are in the European Economic Area, you can in particular contact the authority where you normally live.

8. Children and changes

The learning features do not require a child's contact details. Parents or guardians can handle support enquiries and manage local data and exported backups on the device.

We will update this policy if features or processing practices change. The date above identifies this version.