Alef Mad · D1–D5 · iPhone and iPad
Privacy policy for the Apple version
Last updated: 13 October 2026 · iOS/iPadOS · Version 1.0, technical baseline Build 13
Your learning progress stays within the app on your device. Purchases are verified through Apple. Opening a website, sharing a backup or contacting support involves additional data processing. This policy explains each of these situations.
1. Controller and scope
The controller is Sameh Merzaie, Switzerland, operating under the brand Alef Mad. Contact: support@alefmad.com. Website: www.alefmad.com.
This policy covers the main Alef Mad app for iPhone and iPad, including levels D1–D5 and related support. The app teaches Dari/Farsi with German and English guidance and is also intended for learners aged nine and above. Android has a separate privacy policy.
2. Learning and local data
The app stores progress, completed lessons and homework, exercise answers or results, revision activities, learning time and daily goals locally. Depending on the exercise, this includes your own text entries and handwriting strokes. Language and light/dark preferences are also stored locally. Demo progress and full-version progress are separate.
This information lets you continue exercises and view your progress. The app does not automatically upload it to an Alef Mad server. It requires no Alef Mad account and has no public profiles or chat. It does not record your voice or request microphone, camera, contacts or location access for learning. Included recordings are played locally.
3. Apple purchases and unlocking levels
Each level includes a free demo. Full levels are available individually as one-time in-app purchases. Apple processes payments and associates purchases with your Apple Account. The app does not provide Alef Mad with your Apple password or payment card details.
The iOS app uses StoreKit 2. It retrieves Apple's product information and checks transactions verified by StoreKit on the device, including the product identifier, product type and any revocation. The product identifiers are com.alefmad.app.d1.full through com.alefmad.app.d5.full. The app holds the resulting list of unlocked levels in working memory and refreshes it at launch, when purchases change and when the app returns to the foreground.
“Restore purchases” invokes Apple's restoration process, which may require Apple authentication. The app does not maintain its own persistent transaction database. Apple manages its purchase and account records under its privacy information.
4. No separate server-side iOS purchase verification
In this iOS version, purchase records, transaction identifiers and learning data are not sent to api.alefmad.com or another Alef Mad purchase server. There is no separate server-side iOS purchase-verification retention period.
The app does not create a persistent installation identifier, an advertising profile or its own account token for purchase verification. Full Apple purchase records are not passed to learning pages; those pages receive product information and the unlock status.
5. Storage and offline use
Learning content, recordings and font files are included in the installed app. Learning features can work without internet access. Full levels require StoreKit to supply a valid entitlement; entitlements already available on the device may also be used offline. After reinstallation or if purchase confirmation is unavailable, an online connection may be needed. Purchases, current prices and explicitly requested restoration require a connection to Apple.
There is no automatic time-based deletion of local learning progress. It remains until you reset it, remove the relevant data or delete the app and its data. Apple manages the retention of its purchase records.
6. Export, import and backups
The available backup features let you export progress as a JSON file and import compatible files. Export opens the iOS share sheet. You choose the destination or recipient, such as Files, iCloud Drive or another service. The backup may contain your own entries and handwriting and is not encrypted with a separate Alef Mad password.
Export creates a temporary file protected by iOS file protection. The app attempts to delete this copy after the share sheet completes or is cancelled. If the app closes unexpectedly, it may remain until temporary storage is cleaned up. Copies you save or send are not deleted by this cleanup. Imports are read locally and checked for a supported format; importing may replace existing progress in the relevant area.
Depending on your Apple and device settings, app data may be included in iCloud or computer backups. The app has no automatic learning-progress cloud sync of its own and does not generally exclude device backups. What is actually backed up and restored depends on iOS and your backup. See Apple's iCloud Backup information. Services you choose yourself also process data under their own terms.
7. Deleting data
Use the reset and deletion controls provided in each level. Their scope varies: resetting statistics does not necessarily erase handwriting. Read the confirmation message and clear writing areas separately if needed.
To remove local app data completely, delete the app in iOS Settings. Removing its Home Screen icon or offloading the app does not fully delete its data. Manage exported files and device/cloud backups separately; restoring a backup may bring data back. Deleting local data does not cancel an Apple purchase. Because we do not receive your local learning progress, we cannot view or delete it remotely.
8. Website, hosting and technical logs
When you open a website, guide or third-party link, the operating system passes it to the browser or relevant app. This may involve processing your IP address, time of access, requested address, browser/device information and technical errors. Reading the privacy policy bundled with the app does not require a website visit.
www.alefmad.com is hosted by Infomaniak in Switzerland. Connection and error logs support website delivery, troubleshooting and security. Infomaniak states that web access and error logs are retained for at least seven days; this is not a guarantee of deletion after exactly seven days. Hosting backups follow the provider's backup cycle. This website processing is separate from using iOS learning content locally.
Further information: Infomaniak logs, Infomaniak privacy and website information. External providers may also process data outside Switzerland under their own terms.
The website stores your light/dark preference locally in your browser. You can remove it by clearing the website data in your browser.
9. Analytics, diagnostics and TestFlight
The app contains no advertising, tracking or dedicated analytics SDKs. Learning statistics shown on your device are calculated locally. It has no automatic upload of app diagnostics or learning events to our servers. The store build disables detailed Capacitor development logging; iOS may maintain its own system diagnostics.
For TestFlight betas, Apple automatically collects usage and crash information and shares it with us for troubleshooting; names and email addresses may be included depending on the invitation. Voluntary feedback is additional. Apple specifies one year for beta feedback; other test data follows Apple's rules. Any copies we need follow our support and troubleshooting retention criteria. See TestFlight and privacy.
10. Support and retention
When you email support@alefmad.com, we process the sender address, any name supplied, subject, message, technical email headers and attachments you add. Infomaniak provides this support email service. Your email provider also handles transmission. The app's support link opens your email app without automatically attaching learning data.
We use this information to respond and troubleshoot and, where necessary, meet legal obligations or address claims. Retention depends on the time required to handle the request and any continuing legal or substantiated retention needs. The app does not implement a fixed automatic deletion period for support messages. You may request deletion, subject to necessary retention obligations.
Please provide only what is needed, and do not send passwords, full purchase records or payment card details. We do not sell support data or use it for advertising or advertising profiles.
11. Children aged nine and above
The learning features do not require a child's contact details. Parents or guardians should supervise paid purchases, backup sharing and support requests. Where authorised, they may exercise privacy rights for their children and manage local data. Apple's purchase and family controls depend on the applicable Apple settings.
12. Purposes, legal grounds and your rights
We process data to provide the app and website, handle support, troubleshoot, maintain security and meet applicable legal obligations. Where the GDPR applies, the grounds may include contract performance (Article 6(1)(b)), legal obligations (c), legitimate interests in support, security and troubleshooting (f), or consent where required (a), depending on the processing.
Under applicable law, you may request access, correction, deletion, restriction, objection and a copy or transfer of your data, and withdraw consent for the future. Contact support@alefmad.com. We may request information needed to identify your records securely. Contact Apple about account and payment data it manages directly, for example through Apple's privacy portal.
You may contact the competent data protection authority, including Switzerland's FDPIC or, in the European Economic Area, the authority where you live.
13. Security
We limit access to what each function requires. The app uses iOS app storage and verified StoreKit entitlements; importing learning progress cannot create purchase entitlements. Website requests use HTTPS. Bundled fonts are not fetched from an external font service. Protect your device and backup copies against unauthorised access. Electronic processing cannot guarantee absolute security.
14. Changes
We update this policy when functionality, processing or requirements change. The date appears above. The current Apple policy is published at www.alefmad.com/en/privacy/; the bundled offline copy is refreshed with an app update.
15. Contact
Alef Mad · Sameh Merzaie · Switzerland
Email: support@alefmad.com
Website: www.alefmad.com